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Borghi
A great satisfaction for antoniolupi and gumdesign who - after having received the nomination for two consecutive years for the Oscar of Design - participated in the Award Ceremony at Villa Necchi Campiglio on September 7th 2021 in Milan, receiving the EDIDA 2021 award for the BATHROOM category in presence of twenty-five international editorial offices of Elle Decoration. Elle Deco International Design Awards (Edida) is a unique international event where 25 directors of the Elle Decoration international network come together to award world design excellence in 14 categories.
Elle Decor Italia nominated - in March 2021 - the Borghi collection as the best product of the bathroom sector 2020 with this motivation: "Material experimentation and Italian tradition come together in an original combination in this line of freestanding sinks. The peculiarity is the cork base , natural or toasted, which supports sinks in Cristalmood, a transparent resin patented by the brand. The line is signed by the Tuscans Gumdesign, alias Laura Fiaschi and Gabriele Pardi, who take inspiration from Bolgheri, the enchanting village in Maremma, for the nuances Gran Cru, Oleo and Ceruleo that recall the colors of olive trees, wine and the sky."
Bolgheri is an enchanting village in the Maremma. Borghi is the name of the freestanding sink created by Gumdesign which gives shape to the flavors and colors of the Tuscan tradition. The colors of Cristalmood make up the second paragraph of this chapter. For this new series, the designers drew inspiration from the colors of this land: the leaves and fruits of the olive trees, the reddish brown color of grapes and wine, the deep blue color of the sea. Gran Cru, Oleo and Ceruleo are therefore colors rich shades just like in nature.